Game and Sport in Consumer Society: Reality and Imitation
Beresnev Il'ya Mikhailovich
Kazan (Volga Region) Federal University
Submitted: 14.12.2019
Abstract. The paper aims to identify specificity of correlation of game and sport in the modern consumer society. It is shown that sports activity focused on producing a consumer product - a sports show - also influences the game element. Scientific originality of the study involves reinterpreting the role of game in professional sport taking into account its secondary imitative function. The author concludes that game as a sphere of creative manifestation of corporeal skills and abilities is no longer relevant; it acquires imitative forms similar to ritual and drama that emphasize visual appeal of a sporting event. In its turn, visual appeal as a game function of sports activity serves the purposes of capitalization and commercialization of sport.
Key words and phrases: игра, спорт, постспорт, зрелищность, профессиональный спорт, спортивная деятельность, философия спорта, game, sport, post-sport, visual appeal, professional sport, sports activity, philosophy of sport
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