Fashion and Design Festival as a Component of Cultural Brand
Kotlyarevskaya Nataliya Vladimirovna
Crimean University of Culture, Arts and Tourism
Submitted: 21.01.2020
Abstract. The article considers the role of the fashion and design festival "Seasons in Crimea" in the system of Crimea’s cultural brands. Relevance of the subject is conditioned by the growing popularity of such a festive event as the festival in Crimea. For the first time the author examines peculiarities of the fashion and design festival, reveals its functions and analyses its special place in the structure of the region’s cultural brand based on natural, historical, cultural and ethnic diversity. To further promote the festival cultural brand, it is proposed to use the image of Crimea as a source of creative inspiration.
Key words and phrases: фестиваль, мода, культурный бренд, Крым, дизайн одежды, творческое вдохновение, festival, fashion, cultural brand, Crimea, fashion design, creative inspiration
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