Specificity of Online Representation of Kabardino-Balkaria Peoples’ Youth Subculture
Mashukov Hizir Vyacheslavovich
Kabardino-Balkarian State University named after H. M. Berbekov
Submitted: 01.11.2020
Abstract. The paper aims to discover specificity of Kabardino-Balkaria peoples’ youth subculture online representation at the beginning of the XXI century. The author for the first time identifies global network influence on ethno-cultural processes dynamics among the Kabardino-Balkarian youth, examines forms of their representation on thematic sites and in blogs, reveals their mobilization potential in different spheres of social life, which constitutes scientific originality of the study. The conducted research allows concluding that the level of the Kabardino-Balkarian youth involvement in the Internet sphere permanently increases, which provides a possibility to develop integrated cultural space, to create and monetize new ethno-cultural brands.
Key words and phrases: кабардинцы, балкарцы, Кабардино-Балкария, молодежная субкультура, блогосфера, the Kabardians, the Balkars, Kabardino-Balkaria, youth subculture, blogosphere
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