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SOURCE:    Manuscript. Tambov: Gramota, 2019. № 6. P. 175-178.
SCIENTIFIC AREA:    Philosophical Sciences
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https://doi.org/10.30853/manuscript.2019.6.36

APPLICATION OF GNOSTIC "STOPPING THE WORLD" DOCTRINE IN CREATIVE STRATEGY OF "KOMMERSANT" MEDIA HOLDING
Tsukanov Evgenii Aleksandrovich
Saint Petersburg State University of Industrial Technologies and Design
Submitted: 21.03.2019
Abstract. The article is devoted to analysing the creative strategy of "Kommersant" ("КоммерсантЪ" ("Ъ")) media holding in the 1980-1900s. The author concludes that "Kommersant" creative strategy is based on "stopping the world" doctrine, the basis of C. Castaneda’s occult and esoteric conception, which influenced the founder of the media holding V. Yakovlev. This conception is considered as an element of the destructive gnostic post-modernistic trend endangering the integrity and stability of existence, logo-centricity and universalism.
Key words and phrases: деструктивные стратегии, медиа, гностицизм, журналистика, медиагнозис, destructive strategies, media, gnosticism, journalism, media-gnosis
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