THE MASS MEDIA NATURE IN THE CONTEXT OF IMMORTALITY ONTOLOGY
Tsukanov Evgenii Aleksandrovich
Higher School of Printing and Media Technologies of St. Petersburg State University of Industrial Technologies and Design
Submitted: 14.11.2018
Abstract. Modern studies in the field of the mass media, as a rule, are conducted at the junction of several sciences. In the article, an attempt is made to explain the mass media nature through philosophical and cultural discourse in the aspect of immortality ontology. The author believes that the media in the modern society play the role of some kind of global denomination, serving its followers’ religious needs. Ultimately, the media can act as a kind of magical foreshadowing of the ideal state of the humanity that could be qualified as a state of once-lost paradise, the search for which has not stopped even in the conditions of the secularized world.
Key words and phrases: бессмертие, массмедиа, идеал, онтология, потребности, аддикция, хронотоп, магия, случайность, миф, медиаобраз, immortality, mass media, ideal, ontology, needs, addiction, chronotope, magic, accident, myth, media image
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