THE WORK WITH A TEXT TO VISUALIZE A FAIRY TALE IN GRAPHICAL DESIGN (BY THE MATERIAL OF EXPERIMENT IN EDUCATIONAL PROCESS)
Pivovarova Nataliya Alekseevna
St. Petersburg Stieglitz State Academy of Arts and Design
Submitted: 18.05.2018
Abstract. The article examines the specificity of the work with a text by analyzing the interaction of the verbal and non-verbal codes of graphical design. The author proposes the techniques to work with a literary text, discovers the potential for their practical usage by the material of educational experiment to visualize a fairy tale. Differentiation of the proposed techniques is determined by the possibility to work with a text as a material for research and a source of additional creative resources, expressive means, contributing to the formation of semiotically conditioned conceptual strategies in the project culture of graphical design. The author summarizes the problems concerning the work with a text when projecting and evaluates the prospects for the development of this aspect of graphical design.
Key words and phrases: графический дизайн, текст, семиотика, визуализация, коммуникация, междисциплинарные исследования, graphical design, text, semiotics, visualization, communication, interdisciplinary studies
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