GERONTOLOGICAL SPECIFICITY OF VISUAL COMMUNICATION: STRATEGIES TO TRANSFER SOCIOLOGICAL INFORMATION INTO DESIGN LANGUAGE
Pankratova Aleksandra Vladimirovna, Griber Yuliya Aleksandrovna
National Research University "Moscow Power Engineering Institute"
Smolensk State University
Submitted: 29.10.2018
Abstract. The modern society experiences the demographic transition associated with the population’s ageing, and design, which was previously oriented to the young audience, nowadays has to change its methods. Designers have no experience of projecting gerontological environment. Under such conditions the data necessary to form the environment satisfying the old-aged audience’s collective conception can be obtained from sociological studies. But at present there is no reliable technology to transfer sociological data into design language. The study aims to develop such a strategy.
Key words and phrases: цвет, среда, интерьер, дизайн, мудборд, ассоциации, знак, геронтологическая реальность, индекс, символ, colour, environment, interior, design, moodboard, associations, sign, gerontological reality, index, symbol
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