Khabibullina Zilya Nailovna
Bashkir State University
Submitted: 08.10.2018
Abstract. Mythologization is a complex and controversial formation, which is manifested specifically at different levels of mass consciousness and expressed in all sorts of forms. It can contribute to both the emergence of new images, different views on reality and the accumulation of erroneous opinions and false ideas. As a result, social, cultural, religious and political myths are formed. Thus, all the aspects of human activity in modern society are subject to mythologization. Accordingly, the understanding of various aspects and trends in the development of mass consciousness, cloaked in mythological ideas, is an urgent task of this study.
Key words and phrases: массовое сознание, мифологизация, общество, миф, массовая культура, мифосознание, манипулирование, вымысел, мифотворчество, mass consciousness, mythologization, society, myth, mass culture, myth consciousness, manipulation, fiction, myth making
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