AXIOLOGICAL GUIDELINES OF ADVERTISING IN THE INFORMATION SOCIETY
Kuz’min Vasilii Valer’evich
Mari State University
Submitted: 03.10.2018
Abstract. The article analyses axiological guidelines and ethics of advertising in the information society. The purpose of the work is to identify the influence of advertising on the formation of the value criteria of a person in the post-industrial society. The characteristic of the modern forms of advertising interaction as an element of global communication, affecting the socio-cultural values of people and their social attitudes, is presented. The author poses the problem of the ethical correctness of advertising in the context of the widespread use of information and communication technologies.
Key words and phrases: аксиология, ценности, реклама, информационное общество, этика, коммуникант, реципиент, axiology, values, advertising, information society, ethics, communicant, recipient
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