Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2018. № 2. P. 81-85.
CONCEPT "FOOD" IN POST-MODERNISTIC MEDIA-DISCOURSE (BY THE MATERIALS OF THE BRITISH PRESS)
Pashkovskaya Tat'yana Grigor'evna
Nosov Magnitogorsk State Technical University
Submitted: 24.02.2018
Abstract. The article examines the usage of the concept "food" in the British press. The author analyzes contextual realization of the concept and identifies behavioural stereotypes and alimentary practices, which are imposed and popularized in the modern society. The analysis of the modern press indicates the active involvement of the concept "food" in the media discourse and heterogeneity of its usage context. Contrary to traditional for the concept "food" positive connotation, in the post-modernistic media-discourse it often acquires a negative meaning and is associated with diseases, problems of globalization and social segregation.
Key words and phrases: концепт, контекст, постмодернизм, пресса, еда, food, concept, context, post-modernism, the press, food
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