Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2018. № 1. P. 78-81.
THE MASS MEDIA AS A TOOL OF INFLUENCE OF THE HUMANITIES TECHNOLOGIES ON THE PUBLIC CONSCIOUSNESS
Sazonova Anzhelika Aleksandrovna
North-Caucasus Federal University
Submitted: 27.02.2018
Abstract. The article examines the role of the mass media in realizing the creative and transformational potential of the modern humanities technologies. The object of the author’s attention is the impact of the humanities technologies on the public consciousness and public opinion through the media. To achieve this goal, by the example of the specific humanities technologies the paper analyzes a mechanism for their realization and the implementation of necessary values, ideas and meanings. The author comes to the conclusion that the mass media are the most effective tool of the humanities technologies influence on the public consciousness and managing social processes.
Key words and phrases: гуманитарные технологии, манипуляция, средства массовой информации, общественное сознание, "фургон с оркестром", "спираль молчания", "Окна Овертона", the humanities technologies, manipulation, the mass media, public consciousness, "bandwagon", "spiral of silence", "Overton Windows"
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