Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2017. № 6. Part 1. P. 111-114.
PECULIARITIES OF FORMATION OF THE CONSUMER MINDSET IN RUSSIA AT THE TURN OF THE XX-XXI CENTURIES (BY THE MATERIAL OF FICTION AND ADVERTISING TEXTS)
Nazarova Olesya Vladimirovna
National Research Ogarev Mordovia State University in Saransk
Abstract. The article deals with formation of the consumer mindset in the modern Russian society. Money begins to act as a yardstick of all phenomena, objects and values, including the human personality. Modern culture is a culture of conspicuous consumption promoted by the media. However, the author believes that peculiarities of Russian mentality have significant influence on the process of formation of a new for our society kind of collective consciousness.
Key words and phrases: деньги, личность, общество потребления, потребительский тип мышления, русский менталитет, духовно-нравственные ценности, money, personality, consumer society, consumer mindset, Russian mentality, spiritual and moral values
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