Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2017. № 12. Part 2. P. 184-188.
TELEVISION OF SOUTHEASTERN ASIA: NEWS VS REALTY SHOW
Pham Minh Chang, Ulyura Anastasia Anatolievna, Rajender Kumar Nirdosh
Peoples’ Friendship University of Russia
Abstract. By the example of the Vietnamese TV the paper analyzes the contradictive development of TV broadcasting in Southeastern Asia countries, manifesting multidirectional tendencies: traditional cultural and supranational global. Using content-analysis the authors identify the subjects of central newscast of the Vietnamese TV-channel VTV1; as antipode of protocolar news the paper describes realty show format with the examples of broadcast programs of different Vietnamese TV channels. The authors conclude on audience’s age-related preferences: the first channel newscasts are targeted at older audience, adepts of the Eastern mentality, and realty shows are basically popular among young people who tend to think innovatively.
Key words and phrases: вьетнамское телевидение, телевизионные новости, реалити-шоу, демократичность вещания, интерактивность, телевещание Юго-Восточного региона, Vietnamese TV, television news, realty show, democracy of broadcasting, interactivity, broadcasting of South-Eastern region
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