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SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2017. № 11. P. 198-201.
SCIENTIFIC AREA:	Philosophical Sciences
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THE NOTION OF HAPPINESS IN THE CONDITIONS OF INNOVATIONISM AND MORAL TRANSITORITY

Shalagina Gul'nara Eduardovna
Kazan National Research Technological University

Abstract. The traditional ethical notion of happiness is considered in the socio-economic aspect. The author substantiates the position that happiness is problematized in the conditions of innovationism and moral transitority. The author’s classification of ideas about happiness in the situations of modernity and postmodernity is presented. A connection is traced between the experience of happiness and the social quality of subjectness. The notions of innovationism and archae-avant-garde are analyzed. Conclusions are made about new postmodern methods of subject-genesis.

Key words and phrases: моральная транзиторность, транзиторная этика, отчуждение, инновационизм, счастье, постмодерн, устойчивое развитие, археоавангард, разидентификация, субъектность, субъектогенез, moral transitority, transitive ethics, alienation, innovationism, happiness, postmodern, sustainable development, archae-avant-garde, de-identification, subjectness, subject-genesis

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