Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2017. № 10. Part 2. P. 113-116.
Ovchinnikova Raisa Yur'evna
Omsk State Technical University
Abstract. In the article the existence of various attitudes in the interpretation of the phenomena "modernity" and "modernism" is shown. The idea of the necessity to study the origin of graphic design in the context of the peculiarities of modernism as the world outlook of the era at the turn of the XIX-XX centuries is substantiated. The influence of the values of modernism on graphic design (belief in progress, social functionalism) is identified. The author shows that the orientation of design-graphics on the use of minimalist aesthetic means is subordinated to the tasks of effective communications.
Key words and phrases: графический дизайн, модернизм, современность, ценности модернизма, прогресс, визуальные коммуникации, эстетика минимализма, graphic design, modernism, modernity, modernism values, progress, visual communications, aesthetics of minimalism
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