Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2017. № 10. Part 2. P. 13-15.
Akimova Irina Aleksandrovna
Bauman Moscow State Technical University
Abstract. This article is devoted to the analysis of television as the main means of mass media having its own specificity. Modern television, conceived as a means of democratization of the society and the possibility of increasing its educational and cultural level, turned out to be able to generate new sociocultural "media" reality. Television is able to influence insensibly a person’s perception of the surrounding reality and to formulate attitudes and opinions about the social world.
Key words and phrases: массовая коммуникация, телевидение как коммуникация, телевидение и социализация, домашняя культура, медийная реальность, культивация убеждений, mass communication, television as communication, television and socialization, domestic culture, media reality, cultivation of beliefs
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