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SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2016. № 10. P. 164-167.
SCIENTIFIC AREA:	Philosophical Sciences
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MEDICAL SELF-ADVERTISEMENT THROUGH THE LENSES OF MEDICAL ETHICS (BY THE MATERIALS OF MEDICAL PERIODICALS OF THE EARLY XX CENTURY)

Pyzhova Olesya Vladimirovna
Kursk State Medical University

Abstract. The article focuses on the issue of self-advertisement in the medical community, retrospectively examines the contents of the notion "self-advertisement", its types and methods of advertising through a comparative analysis of different ethics codes and regulations that provide information about self-advertisement in medicine and were published in medical periodicals of the early XX century, in particular in the magazine "Bulletin of St. Petersburg Medical Mutual Aid Community".

Key words and phrases: врачебная этика, медицинская деонтология, реклама, самореклама, врач, обязанности врача, медицинский журнал, medical ethics, medical deontology, advertising, self-advertisement, doctor, doctor’s responsibilities, medical magazine

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References:

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Eticheskii kodeks rossiiskogo vracha [Elektronnyi resurs]. URL: http://www.med-pravo.ru/Ethics/EthCodRF.htm (data obrashcheniya: 15.08.2016).

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