Abstract. Analyzing the philosophical theses of logotherapy by V. Frankl and the concept of human destructiveness by E. Fromm the author reveals the specificity of external and internal foundations, the structure and direction of modern existential turn in culture. Its comparison with previous existential turns in culture is given. The conclusion is made about the paradigmatic significance of modern existential turn in the development of culture, its essence and underside.
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Key words and phrases: культура, жизнь, экзистенциальный поворот, индивидуальный смысл существования, свобода, выбор, супрасмысл, биофильная ориентация, некрофильная ориентация, culture, life, existential turn, individual meaning of existence, freedom, choice, supra-meaning, biofriendly orientation, necrophilous orientation
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