Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2015. № 8. Part 2. P. 212-215.
HISTORY OF ADVERTISING IN ITALY IN THE PERIOD OF FASCISM
Yakutina Elena Nikolaevna
Moscow State Regional Socio-Humanitarian Institute
Abstract. The article examines the totalitarian developmental period of Italian advertising from 1919 till 1942. The paper identifies the basic elements of advertising messages and nominations that functioned in Italian society and culture and in the texts of Mussolini’s speeches of that period. The author argues that advertising influences the formation of public conscience and culture, in this case, by linguistic means of advertising. For the first time the researcher introduces fact material associated with the history of Italian advertising, in particular, of the period of fascism into scientific use.
Key words and phrases: реклама, зарубежная реклама, история рекламы Италии, фашизм, дискурс Муссолини, рекламный слоган, advertising, foreign advertising, history of Italian advertising, fascism, Mussolini’s discourse, advertising slogan
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