Abstract. The author analyzes the image of the Russian President Vladimir Putin as a political leader, and studies the perception of the qualitative German press. Basing on the reviewed publications, special attention is paid to the archetypal features typical of political culture in Germany. The publications of "Ukrainian crisis" period allow analyzing the impact of the political crisis on the creation of the image of the President of the Russian Federation.
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Key words and phrases: имидж Президента РФ, политическое лидерство, украинский кризис, политическая культура, качественная пресса Германии, image of the President of the Russian Federation, political leadership, Ukrainian crisis, political culture, qualitative press in Germany
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