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SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2015. № 3. Part 3. P. 40-43.
SCIENTIFIC AREA:	Philosophical Sciences
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SEMIOTICS OF "OPENNESS" IN ELECTRONIC COMMUNICATIONS OF UNIVERSITY

Guzhova Irina Viktorovna
National Research Tomsk State University

Abstract. The article studies the possibilities of representing the openness of the university in the communicative space of the Internet. Openness in all its connotative meanings is considered as one of the most important communication principles of modern information age. Using the "signs" of openness in the electronic communications of the university helps create an effective dialogue of the higher education establishment with e-community. Communication tools that can be used to translate the idea of the openness of the university on the platform of its Internet-presentation are described.

Key words and phrases: открытость, Интернет, электронные коммуникации университета, семиотический подход, репрезентация открытости, openness, Internet, electronic communications of university, semiotic approach, representation of openness

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