Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2015. № 10. Part 2. P. 165-168.
CONVERGENCE OF INTERESTS OF STATE, BUSINESS AND SPORT AS A RESULT OF TRANSFORMATION OF INTERNATIONAL SPORTS MOVEMENT
Stafeev Dmitrii Valer'evich
Saint-Petersburg State University
Abstract. The article sets a task to define the role of political and economic factors in the transformation of international sports movement. The author analyzes the causes, mechanisms and consequences of the politicization and commercialization of sport and comes to the conclusion that as a result of the natural convergence of the interests of state, business and sport international sports movement loses its independent character and turns into a political and business process. However in return it acquires new resources for the development in the form of additional finance and interest on the part of mass media.
Key words and phrases: олимпийское наследие, государство, крупный бизнес, СМИ, трансформация международного спортивного движения, Olympic heritage, state, big business, mass media, transformation of international sports movement
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
Biznesu vygodno vkladyvat' den'gi v sport [Elektronnyi resurs]. URL: http://www.advertology.ru/article26837.htm (data obrashcheniya: 08.01.2015).
Ob organizatsii i o provedenii KhKhII Olimpiiskikh zimnikh igr i XI Paralimpiiskikh zimnikh igr 2014 goda v gorode Sochi, razvitii goroda Sochi kak gornoklimaticheskogo kurorta i vnesenii izmenenii v otdel'nye zakonodatel'nye akty Rossiiskoi Federatsii: Federal'nyi zakon Rossiiskoi Federatsii ot 01.12.2007 g. № 310-FZ // Rossiiskaya gazeta. 2007. 05 dekabrya.
Soldberg G. A., Pryuss Kh. Dolgosrochnoe vliyanie krupnykh sportivnykh sorevnovanii - mify i fakty // Sportivnyi menedzhment. 2004. № 2. S. 32-41.
Sportivnyi arbitrazhnyi sud otmenil stat'yu o dopinge [Elektronnyi resurs] // Rossiiskoe antidopingovoe agentstvo "RUSADA". URL: http://www.rusada.ru/press/news/06_10_2011%20-%201 (data obrashcheniya: 23.12.2014).
Urban K. Ekonomika mundialya // Kommersant Sport. 2014. 10 iyunya.
Ustoichivoe razvitie. Braziliya posle chempionata mira 2014 goda po futbolu. Vliyanie Kubka mira - 2014 na sotsial'no-ekonomicheskoe razvitie strany [Elektronnyi resurs]. URL: http://www.ey.com/Publication/vwLU Assets/FIFA-miolo-ingles-RU/$FILE/FIFA-miolo-ingles-RU.pdf (data obrashcheniya: 25.01.2015).
Kharlamov M. Kanadskie schety // Rossiiskaya gazeta. 2010. 25 fevralya.
Gold J. R., Gold M. Olympic Cities. City Agendas, Planning and the World’s Games, 1896-2012. Oxford - N.Y.: Routledge, 2007. 444 p.
IOC Technical Manual on Brand Protection [Elektronnyi resurs]. URL: http://www.gamesmonitor.org.uk/files/Technical_ Manual_on_Brand_Protection.pdf (data obrashcheniya: 28.12.2014).
Thibault L. Globalization of Sport: an Inconvenient Truth // Journal of Sport Management. 2009. № 23. P. 1-20.