Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 9. Part 1. P. 212-217.
CORPORATE NEWSPAPER AS COMMUNICATIVE RESOURCE OF INNOVATION TECHNIQUES PROMOTION (BY THE EXAMPLE OF NEWSPAPER "THE BULLETIN OF RUSAL", 2012)
Shulekin Vladimir Mikhailovich
Khakass Research Institute of Language, Literature and History
Abstract. In the article the problem of demand for corporate mass media as a communicative resource of innovation techniques promotion in modern industrial production is actualized for the first time. The author focuses on the fact that just corporate publications meeting the historical challenges of global economy make major contribution to the solution of this problem.
Key words and phrases: СМИ, корпоративная газета, коммуникация, инновационные технологии, промышленное производство, mass media, corporate newspaper, communication, innovation techniques, industrial production
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