Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 7. Part 2. P. 152-154.
MEDIA-ENVIRONMENT AS SOCIO-CULTURAL SPACE OF MODERN SOCIETY
Nikolaeva Evgeniya Mikhailovna
Kazan (Volga Region) Federal University
Abstract. The article investigates the influence of media-environment on the socio-cultural space of modern society. The mediatization of social space means that nowadays mass media become the basic mediators connecting a human being with reality, the basic providers of the content of worldview. The paper shows that media establish and determine "the rules of play" in social reality, control many aspects of everyday life, inform, entertain, develop esthetic values, exercising ideological, economic or organizational influence on the opinion and behaviour of an individual. Media-reality displaces and replaces the reality of social locus.
Key words and phrases: медиа, медийное пространство, визуальная коммуникация, медиапотребитель, виртуальная среда, субъектность, идентичность, социальная среда, media, media space, visual communication, media-consumer, virtual environment, subjectivity, identity, social environment
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