Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 6. Part 2. P. 59-61.
THREE DIRECTIONS OF STUDY OF MEDIALITY OF GAMIFICATION PRACTICE IN MASS MEDIA
Grigor'eva Larisa Yur'evna
Far Eastern Federal University
Abstract. In the article the phenomenon of gamification in mass media is studied. Philosophical comprehension is connected with the necessity of different in essence interaction with some mass audiences, in the situation of social space transformation supplemented by complicated informational reality. The author suggests three directions of the study of the mediality of gamification practice as the ontological modi of media.
Key words and phrases: игрофикация, массовые коммуникации, медиа, медиальность, диалог, игра, gamification, mass communication, media, mediality, dialogue, game
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