Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 5. Part 3. P. 62-65.
SOCIAL GROUPS IN SOCIAL NETWORKS STRUCTURE (BY THE EXAMPLE OF THE NETWORK "ODNOKLASSNIKI")
Efimov Evgenii Gennadievich, Nebykov Il'ya Aleksandrovich
Volgograd State Technical University
Abstract. The problem of the description of the network "Odnoklassniki" users as a social group is considered in the article. The authors ground the idea that this group differs from others in the basic characteristics (limits, interaction, values). Special attention is paid to stereotypes as a reflection of group peculiarities. The comparison of the groups of the networks "Odnoklassniki" and "VKontakte" users is given. The presence of the social and technical limits of the network, which are the reflection of community value system in "Odnoklassniki", is ascertained. The network functional difference that is expressed in the emphasis on the use of communication possibilities is described.
Key words and phrases: социальная группа, социальная сеть, социальное конструирование технологии, "Одноклассники", стереотипы, social group, social network, social construction of technology, "Odnoklassniki", stereotypes
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