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SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 5. Part 2. P. 123-125.
SCIENTIFIC AREA:	Culturology
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CORPORATE CULTURE AS INDIRECT MECHANISM OF HIGHER EDUCATION INSTITUTION IMAGE FORMATION

Lantsevskaya Nadezhda Yur'evna
Shadrinsk State Pedagogical Institute

Abstract. The article examines the issues related to corporate culture, its impact on the effectiveness of the organization activity; studies the corporate culture of the higher education institution (by the example of State Pedagogical Institute located in the small provincial town, Shadrinsk): the steps and mechanisms of creating the corporate image of the higher education institution through corporate culture resources are determined; the role of the higher education institution highly-developed corporate culture in ensuring its competitiveness in educational market is analyzed.

Key words and phrases: корпоративная культура, вуз, имидж, корпоративная идентичность, корпоративная индивидуальность, corporate culture, higher education institution, image, corporate identity, corporate individuality

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