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PUBLICATION OF SOCIOLOGICAL INFORMATION AS FACTOR OF INFLUENCING ELECTORAL BEHAVIOR OF CITIZENS
Yakovleva Marina Gennad'evna
Naberezhnye Chelny Institute of Kazan (Volga Region) Federal University
Abstract. The article is devoted to the problem of influencing the electoral behavior of citizens by the sociological information relating to elections. Despite the common opinion among sociologists about the neutrality of the pre-election quizzes concerning the behavior of electorate sociological centers and mass media actively use the manipulatory potential of sociological information. The author comes to this conclusion as the result of the activity study of the range of federal issues just before the elections of the President of the Russian Federation in 2012.
Key words and phrases: влияние опросов на поведение избирателей, опубликование опросов, касающихся выборов, манипуляция социологической информацией в СМИ, социологическая информация, influence of quizzes on behavior of electorate, publication of quizzes concerning elections, ma
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