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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice. Tambov: Gramota, 2014. № 4. Part 2. P. 101-107.
SCIENTIFIC AREA:    Historical Sciences and Archeology
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ISSUE, DISTRIBUTION AND AVAILABILITY OF NEWSPAPERS IN THE COUNTRY OF THE CENTRAL NON-BLACK EARTH REGION IN 1945 - THE EARLY 1960S
Kometchikov Igor' Vyacheslavovich
Kaluga State University named after K. E. Tsiolkovsky
Abstract. The article deals with the influence of the policy of the issue and distribution of the soviet newspapers of 1945 - the early 1960s on their availability for the rural population of the Central Non-Black Earth region. Special attention is paid to the dynamics of circulations and changes in marketing network. The state provided rural population with newspapers, increasing the circulations of the national press and keeping down those of the local one, because the level of the local press was considered to be hopelessly behind. Even at the end of "thaw" one could not testify for cardinal growth in the supply of rural readership with newspapers.
Key words and phrases: село Центрального Нечерноземья, тиражи газет, политика распространения печати, доступность прессы населению, повседневность, rural areas of the Central Non-Black Earth region, circulations of newspapers, policy of printed media distribution, availability
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