Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 3. Part 1. P. 210-213.
TOMOMANIA AS STARTLING TRACE OF MODERNITY / UP-TO-DATENESS
Yakovleva Elena Lyudvigovna, Efimova Larisa Viktorovna
Institute of Economics, Management and Law (Kazan)
Abstract. The problem of the modern transformations of success turning into simulacrum / "fictitious of being" is touched upon in the article. It is promoted by mass media activity disseminating the startling behaviour of people having tomomania. Such self-expression method is simultaneous sketching and erasing of oneself based on lie that doesn’t solve problems and worsens the crisis state of human’s being.
Key words and phrases: успех, симулякр, синдром Мюнхгаузена, эпатаж, след, медийный спектакль, уже-сделанный-вымышленный-образ, success, simulacrum, tomomania, startling behaviour, trace, media performance, already-made-fictional-image
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