Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 11. Part 2. P. 185-189.
CULTURAL FACTOR OF CONSUMER VALUES ?? EXPANSION IN MODERN CHINA
Chelnokova-Shcheika Anna Vital'evna
Moscow State Linguistic University
Abstract. Most modern studies consider the Chinese consumerism from the economic point of view, and a cultural aspect of the problem is studied only in the context of consumer behaviour and the motives of the acquisition of goods. Only a small number of studies refer to the origins of the Chinese consumerism and the reasons of its rapid expansion taking into account mainly the external factors of interaction and often ignoring internal "stimulators". This article analyzes the cultural factor of consumerism escalation in China in order to understand better the transformation of values ??in modern Celestial Empire.
Key words and phrases: культурные стимуляторы, китайский консюмеризм, конфуцианские ценности, бережливость, потребительские ценности, культурный контекст, cultural stimulators, the Chinese consumerism, Confucian values, economy, consumer values, cultural context
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Besedy i suzhdeniya "Lun' yui" / nauch. per. A. E. Luk'yanova; poet. perelozh. V. P. Abramenko; Institut Dal'nego Vostoka RAN; Issledovatel'skoe obshchestvo "Taitszi". M.: ID "FORUM", 2011. 464 s.
Bodriiyar Zh. Sistema veshchei. M.: Rudomino, 1999. 219 s.
Lin' Yuitan. Moya strana i moi narod. M.: Vostochnaya literatura, 2010. 335 s.
Lei Fen tsin tszyan' de gushi (Istoriya o berezhlivosti i ekonomnosti Lei Fena) [Elektronnyi resurs] // Novostnoi portal Sin'khuavan. URL: http://news.xinhuanet.com/energy/2012-02/23/c_122744102.htm (data obrashcheniya: 13.12.2013).
Cheng Lu Wang, Xiaohua Lin. Migration of Chinese Consumption Values: Traditions, Modernization and Culture Renaissance // Journal of Business Ethics. 2009. Vol. 88. № 3. R. 399-409.
Hall E. T. Beyond Culture. N. Y.: Anchor Books Editions, 1989. 298 r.
Hofstede G. Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations. Beverly Hills, CA: Sage Publications, 2001. 616 r.
Sterns P. N. Consumerism in World History. The Global Transformation of Desire. Second edition. N. Y.: Routledge, 2006. 164 r.
Yan Yunxiang. In Deep China. The Moral Life of the Person. University of California Press, 2011.
???. ????? (Tszyan Tsaifen. Litso i potreblenie). ??: ?????????, 2009.
???. ??????????????????? (Tsyan Iven'. Ob osnovnykh osobennostyakh vzglyadov na potreblenie u sovremennoi kitaiskoi molodezhi i ikh prichinakh). ??????, 2011.
?????? i dr. ?????????. 90???????????????????????? (Chzhan Tszyun', Den Lifen i dr. Marketingovaya model' kitaiskoi sem'i. Transformatsii semeinykh tsennostei, nachinaya s 90-kh, i ikh vliyanie na potreblenie v sem'e) [Elektronnyi resurs]. URL: http://www.cnki.net (data obrashcheniya: 12.10.2013).
Русский
