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SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 11. Part 1. P. 115-120.
SCIENTIFIC AREA:	Study of Art
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POLYSTYLISM IN MODERN FASHION ILLUSTRATION: FROM STEREOTYPES TO CHARACTER’S IMAGE

Lapik Natal'ya Aleksandrovna
Saint-Petersburg State University of Culture and Arts

Abstract. The article is devoted to the topical subject of image in modern fashion illustration. The author considers polystylism from the perspective of the diversity of fashion images in illustration, fashionable image-stereotype as an artistic image of character. The article analyzes the objective and subjective factors of "ideal" image formation in illustration, presents the author’s classification of images and proposes areas of its practical application.

Key words and phrases: модная иллюстрация, стиль, полистилизм, образ, штамп, стереотип, архетипичность, fashion illustration, style, polystylism, image, clich?, stereotype, archetypicalness

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