Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2013. № 8. Part 2. P. 190-193.
Khanova Marina Nuradtinovna
Kabardino-Balkaria State University named after Kh. M. Berbekov
Abstract. The author considers needs as a social, objective-subjective phenomenon, subject reality, analyzes the influence of needs on the personality structure on the basis of the leading theoretical ideas of classical social philosophy and postmodernist philosophical approach, and presents the understanding of need as a contradiction between the social subject and the conditions of his life activity.
Key words and phrases: потребности, объективные процессы, субъектная реальность, противоречие, сознание, объект потребления, симулякры, гиперреальность, needs, objective processes, subject reality, contradiction, consciousness, object of consumption, simulacra, hyper-reality
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