Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2013. № 8. Part 2. P. 175-178.
FACTORS OF DIGITAL IMAGE EFFECTIVENESS AS SOCIAL-TECHNOLOGICAL PHENOMENON
Spicheva Dina Ivanovna
National Research Tomsk State University
Abstract. The author gives an idea about the communicative-managerial essence of digital image in the context of new media, suggests her own definition, and drawing attention to the problem of digital image use as a tool of influence on target audience consciousness and behaviour, describes factors that explain the effectiveness of this influence, which allows the modern man to become free under the conditions of manipulative communications that are put into practice by the basic subjects of digital image in the era of new media.
Key words and phrases: цифровой имидж, новые медиа, символический капитал, паблицитный капитал, дизайн, культурный код, digital image, new media, symbolic capital, publicity capital, design, cultural code
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