Abstract. The author actualizes the theoretical and practical task of the conceptual understanding of corporate culture sociological phenomenon in the higher education establishment, the influence of its representative forms and stylistic features on the dynamics of culture and the differentiation of students’ lifestyles in the modern Russian society, and reveals the inner duality and contradictoriness of modern students’ lifestyles.
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Key words and phrases: корпоративная культура вуза, моностилизм, полистилизм, репрезентативность, самоидентификация студенчества, жизненный стиль студентов, corporate culture in higher education establishment, mono-stylism, poly-stylism, representativeness, students’ self-ident
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