Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2013. № 6. Part 2. P. 65-67.
CULTUROLOGICAL AND PSYCHOLOGICAL ASPECTS OF WOMEN-SMOKERS’ IMAGE PERCEPTION
Zinov'eva Natal'ya Andreevna, Kozhevnikova Oksana Vyacheslavovna
Udmurt State University
Abstract. The authors describe the results of an empirical research devoted to women-smokers’ image perception specificity represented in printed and electronic media in connection with the gender features of male and female sex recipients, pay attention to the psychological features of the recipients – men and women – depending on the degree of their masculine/feminine traits intensity, and analyze the differences in the perception (the degree of attractiveness) of women-smokers’ images by masculine, androgynous and feminine men.
Key words and phrases: репрезентация, образ, образ курящей женщины, гендер, феминность, маскулинность, андрогинность, representation, image, woman-smoker’s image, gender, femininity, masculinity, androgyny
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References:
Kaftandzhiev Kh. Obraz zhenshchiny v reklame. M.: RIP-Kholding, 2007. 232 s.
Churkina N. A. Maskulinizatsiya feminnosti kak adaptatsionnaya strategiya // Istoricheskie, filosofskie, politicheskie i yuridicheskie nauki, kul'turologiya i iskusstvovedenie. Voprosy teorii i praktiki. Tambov: Gramota, 2013. № 3 (29): v 2-kh ch. Ch. I. C. 199-202.
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