Abstract. The author considers the problem of values, their role and influence on society life as a whole and each individual’s life in particular, presents this problematic in the context of social synergetics and post-non-classical rationality, and emphasizes the role of each individual in social space, as well as random factors influence on the process of the social self-organization of matter.
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Key words and phrases: ценность, социосинергетический подход, личность, энергия, ценностно-оценочный фактор, постнеклассическая рациональность, value, social-synergetic approach, personality, energy, value-estimating factor, post-non-classical rationality
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