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Issues of Theory and Practice. Tambov: Gramota, 2013. № 6. Part 1. P. 79-82.
SCIENTIFIC AREA:    Political Science
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REASONS OF REDUCING POLITICAL NEGOTIATIONS PRODUCTIVITY AS WAY OF INTERNATIONAL CONFLICTS RESOLUTION UNDER MEDIACRACY CONDITIONS (BY EXAMPLE OF ANALYSIS OF WAR IN SOUTH OSSETIA IN 2008)
Idayatov Arif Kurbanovich
Moscow State University named after M. V. Lomonosov
Abstract. The author analyzes the example of political negotiations dedicated to the settlement of conflict in South Ossetia, tells about the reduction of negotiation process productivity as a result of the English-language media participation, forming public opinion of the world community, and among other reasons emphasizes the replacement of communication functions of negotiation process itself by communication functions of media and the lack of tools within global media-political system because of digital inequality.
Key words and phrases: политические переговоры, международный конфликт, СМИ, общественное мнение, манипуляция, давление, political negotiations, international conflict, mass media, public opinion, manipulation, pressure
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