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COMMERCIALIZATION OF NATIONAL MINORITIES’ CULTURE IN PRC
Solov'eva Nadezhda Alekseevna
Transbaikal State University
Abstract. The article is devoted to the questions of the commercialization of national minorities’ culture in PRC. The author reveals the essence of the process of culture commercialization, emphasizes the features of its influence on the traditional culture transformation of the ethnic groups of PRC. Commercialization enhances the process of national minorities’ culture merging with the culture of the Han people that leads to the assimilation of ethnic groups. Every year the leaders of PRC increase the force of commercialization process impact on the traditional culture of ethnic minorities, and not in favor of the latter.
Key words and phrases: коммерциализация культуры, культура, национальные меньшинства, этнографический туризм, национальная политика, Китай, commercialization of culture, culture, national minorities, ethnographic tourism, national policy, China
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