Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2013. № 10. Part 2. P. 126-131.
"NEW SOVIET WOMAN": CONSUMER’S ROLE UNDER CONDITIONS OF DEFICIT
Mishchenko Tat'yana Aleksandrovna
Bryansk State University named after academician I. G. Petrovskii
Abstract. The article considers one of the aspects of the ideological construction "new soviet woman" that was formed during the "thaw" period. Consumer role was viewed mostly as attributed to women; it was characterized by specific buying, refashion and storing practices dictated by the want of goods in the emerging consumer society. The author underlines the state influence on the formation of the woman’s consumer role (taste cultivation, control over consumption culture).
Key words and phrases: гендерные роли, потребительские практики, воспитание вкуса, дефицит, "общество ремонта", gender roles, consumer practices, taste cultivation, deficit, "society of repairs"
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Gavrov S. Istoricheskoe izmenenie institutov sem'i i braka. M., 2009. 134 s.
Gerasimova E., Chuikina S. Obshchestvo remonta // Neprikosnovennyi zapas. 2004. № 2 (34). S. 70-77.
Gurova O. Ot bytovogo asketizma k kul'tu veshchei: ideologiya potrebleniya v sovetskom obshchestve [Elektronnyi resurs]. URL: http://ecsocman.hse.ru/data/316/687/1219/razdel_1.pdf (data obrashcheniya: 01.08.2013).
Degot' E. Ot tovara k tovarishchu. K estetike nerynochnogo predmeta // Logos. 2000. № 5-6.
Dovlatov S. Chemodan. M., 2006. 160 s.
Domovodstvo / sost. A. Yu. Yavnel' i dr. Izd-e 2-e. M., 1958.
Zakharova L. "Naibolee rasprostranennoi yavlyaetsya forma pryamogo pal'to s odnobortnoi zastezhkoi": o sovetskoi mode epokhi "ottepeli" // Neprikosnovennyi zapas: debaty o politike i kul'ture. 2006. № 1. S. 186-201.
Kozlova N. N. Stseny iz chastnoi zhizni perioda "zastoya": semeinaya perepiska // Zhurnal sotsiologii i sotsial'noi antropologii. 1998. T. II. № 3.
Lapkin V. A. Remontiruem sami. Tula, 1989.
Leibenstain Kh. Effekt prisoedineniya k bol'shinstvu, effekt snoba i effekt Veblena v teorii pokupatel'skogo sprosa. SPb., 1993. 400 s.
Mamyachenkov V. N. Potreblenie produktov pitaniya rabochimi i sluzhashchimi promyshlennykh predpriyatii Sverdlovskoi oblasti v 1969-1991 gg. // Istoricheskie, filosofskie, politicheskie i yuridicheskie nauki, kul'turologiya i iskusstvovedenie. Voprosy teorii i praktiki. Tambov: Gramota, 2011. № 7. Ch. 1. S. 74-79.
Mertsalova M. Chto chereschur, to plokho // Rabotnitsa. 1964. № 11.
Mishchenko T. A. Gendernye aspekty organizatsii dosuga v strukture byudzheta vremeni (po materialam zhurnala "Krokodil" v 1966-1972 gg.) // Istoricheskie, filosofskie, politicheskie i yuridicheskie nauki, kul'turologiya i iskusstvovedenie. Voprosy teorii i praktiki. Tambov: Gramota, 2011. № 3. Ch. 2. S. 133-139.
Polyanskaya O. Sh'yu, vyazhu i vyshivayu. M., 1989.
Prakticheskoe posobie po kroike i shit'yu. Izd-e 3-e. Minsk, 1960.
Rogova O., Smirnova L., Chernysheva A. Yunym rukodel'nitsam. L., 1960.
Rossiiskii gosudarstvennyi arkhiv noveishei istorii (RGANI). F. 5. Op. 43.
Rossiiskii gosudarstvennyi arkhiv ekonomiki (RGAE). F. 4372. Op. 65.
Tikhomirova A. V 280 km ot Moskvy: osobennosti mody i praktik potrebleniya odezhdy v sovetskoi provintsii (Yaroslavl', 1960-1980-e gody) // Neprikosnovennyi zapas. 2004. № 5. S. 101-110.
Fitspatrik Sh. Povsednevnyi stalinizm. Sotsial'naya istoriya Sovetskoi Rossii v 1930-e gody: gorod. M., 2008. 336 s.
Khanus S. Kak shit'? / per. s pol'sk. R. Burchenkovoi; red. T. Buldakova. M., 1989. 192 s.
Shepelev A. M. Kladka pechei svoimi rukami. M., 1987. 316 s.
Shcherbakova G. God Aleny [Elektronnyi resurs]. M., 1996. 478 s. URL: http://royallib.ru/read/shcherbakova_galina/god_aleni.html#0 (data obrashcheniya: 15.09.2013).
Русский
