Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2013. № 10. Part 1. P. 196-202.
POLITICAL MOBILIZATION TECHNOLOGIES IN SOCIAL NETWORK "VKONTAKTE": NETWORK ANALYSIS OF PROTEST AND PRO-REGIME SEGMENTS
Sherstobitov Aleksandr Sergeevich, Bryanov Kirill Aleksandrovich
St. Petersburg State University
Abstract. The activity of the politically active users of the social network "VKontakte" during 2011-2012 election cycle is analyzed. Within the framework of the research, the authors model the core of protest and pro-regime network structures, reveal the basic technologies of political mobilization in social networks, study the effectiveness of various methods of influencing the participants’ behaviour, and demonstrate the practical significance of the development of network strategies in political campaigns.
Key words and phrases: политическая мобилизация, социальные сети, политическое действие, ядро сети, сетевое взаимодействие, сетевое моделирование, сетевые связи, сетевые параметры, political mobilization, social networks, political action, core of network, networking, network m
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