Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2013. № 10. Part 1. P. 163-165.
Simbirtseva Natal'ya Alekseevna
Ural State Pedagogical University
Abstract. The article considers visual text as a contemporary culture phenomenon, which is subjected to reading and understanding by the subject of perception. On the one hand, the objects of contemplation possess autonomous existence and the invariability of physical properties in the process of vision; on the other hand, they have a value potential and are filled with personal meanings, whereby transformed in the subject’s consciousness. The act of visual text reading is similar to written text reading.
Key words and phrases: текст, визуальный текст, визуальное, про-чтение, субъект восприятия, text, visual text, visual, reading, subject of perception
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