Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2013. № 10. Part 1. P. 101-107.
CONTENT ANALYSIS OF POLITICALLY MOTIVATED RUNET VOCABULARY (BY EXAMPLE OF SEARCH QUERY STATISTICS ANALYSIS IN "YANDEX" AND "GOOGLE")
Krapivenskii Anatolii Solomonovich
Moscow Financial and Law University (Branch) in Volgograd
Abstract. The article determines the criteria that influence the popularity index of a politically colored lexical unit in the Russian-language segment of the Internet (Runet) for the possible use of this index as a tool for the social prediction of electoral attitudes development and influencing them. The notion of "popularity index" in relation to the problematic of the research is operationalized; and, basing on the integrated approach to the study of the Runet content, recommendations on how to use this relative index in the practice of current political actors are given.
Key words and phrases: контент-анализ, поисковая система, индекс популярности, политика, электорат, content analysis, search engine, popularity index, politics, electorate
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Русский
