Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2012. № 9. Part 2. P. 216-219.
Yakovleva Elena Lyudvigovna
Institute of Economics, Management and Law in Kazan'
Abstract. The author studies the myth-making technology of modern times, which main components include the use of eternal plot, the creation of certain rites, idolatry, the involvement of visual component, emphasizing the emotional side of language, the predictions of the future, and tells that the knowledge of myth-making technology allows distinguishing between real and imaginary.
Key words and phrases: технология, мифотехнологии, мифологема, обрядовость, идолопоклонство, имидж, визуализация, technology, myth-technologies, mythologeme, ceremonialism, idolatry, image, visualization
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