Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2012. № 6. Part 2. P. 26-30.
ETHNOCULTURAL IDENTITY PROBLEM: STRATEGY OF EGOISM
Apollonov Ivan Aleksandrovich
Kuban' State Technological University
Abstract. The author discusses the problem of ethnocultural identity in the context of globalization processes, by the example of M. Stirner and K. A. Svas'yan considers the prospects of identity egoistic strategy, and concludes that this strategy leads to personal growth horizon narrowing, man's depersonalization, and his individuality dissolution in mass consumption society.
Key words and phrases: этнокультурная идентичность, личностная идентичность, нормы и ценности, эгоизм, Я, ethnocultural identity, personal identity, norms and values, egoism, I
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