Abstract. The author considers the scheme of soviet people's ideal image creation in periodical press of the 1930s, pays special attention to the algorithm of socialist city hero-builders' mythologized image formation, and draws conclusions about the social-cultural functions of the concerned image.
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Key words and phrases: образ советского человека, советская печать 1930-х гг., образ героя, мифологемы нового города, имидж героя-первостроителя, soviet man image, soviet press of the 1930s, hero image, new city mythologem, hero - first builder's image
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