Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2012. № 3. Part 2. P. 81-84.
METHODOLOGICAL TRADITIONS AND APPROACHES IN PUBLIC OPINION RESEARCH
Klenina Elena Anatol'evna, Peskov Arkadii Evgen'evich
Volgograd State Technical University
Volgograd State Architectural-Building University
Abstract. The authors discuss the problem of public opinion methodology formation and development in foreign and native scientific traditions, consider and analyze the main approaches to this phenomenon research, and show that activity approach is the most effective for revealing public opinion phenomenon essence and the research prospects of its influence on society social-political development.
Key words and phrases: общественное мнение, методологические подходы, зарубежная научная традиция, отечественная научная традиция, деятельностный подход, социологический подход, public opinion, methodological approaches, foreign scientific tradition, native scientific tradition, activity approach, sociological approach
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