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SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2012. № 3. Part 1. P. 171-173.
SCIENTIFIC AREA:	Philosophical Sciences
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FEATURES OF PERSON'S IDENTITY SEARCH AND ACQUISITION STRATEGY IN INFORMATION SOCIETY

Starostin Il'ya Aleksandrovich
Voronezh State University

Abstract. The author substantiates the necessity of several basic directions formulation within the framework of a person's identity search and acquisition strategies in modern society for identity general crisis overcoming: the implementation of true I conception; new consciousness type formation as the highest form of reality reflection, personified by new information age; the preservation of old traditions and traditional values as prevailing ones; society life spiritual sphere development as a top-priority; the construction of an individual and society new information culture; global information resources and new communication channels active use for collective (group) identity improving.

Key words and phrases: идентичность, кризис идентичности, концепция "Я-идентичности", "информатизационное сознание", стратегия поиска и обретения идентичности, identity, identity crisis, "self-identity" conception, "informatizational consciousness", identity search and acquisition strategy

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