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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice. Tambov: Gramota, 2012. № 12. Part 3. P. 54-59.
SCIENTIFIC AREA:    Political Science
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POLITICAL ADVERTISING PRACTICE IN RUSSIA AND FRANCE (BY EXAMPLE OF PRESIDENTIAL ELECTION CAMPAIGNS OF 2007-2008)
Gaisina Elina Il'gizyarovna
Kazan' Federal University
Abstract. The author analyzes the practice of political advertising in Russia and France by the example of presidential election campaigns of 2007-2008, and pays special attention to the comparative analysis of election legislation norms, regulating the sphere of political advertising technologies application in Russia and France, and to the revelation of their use features in the electoral practices of these countries.
Key words and phrases: политическая реклама, предвыборная агитация, политико-коммуникативные технологии, политическая видеореклама, предвыборные плакаты, избирательное законодательство, Интернет, Россия, Франция, political advertising, pre-election agitation, political-communicative technologies, political video advertising, pre-election posters, election legislation, Internet, Russia, France
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