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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2012. № 12. Part 1. P. 27-31.
SCIENTIFIC AREA:    Philosophical Sciences
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MEDIA IMAGE AS COMMUNICATION MEANS

Belousova Yuliya Vladimirovna
Russian Christian State Academy in St. Petersburg


Abstract. The modern way of culture functioning involves a large amount of circulating verbal and non-verbal information, that is at the same time communication. An image is a consciousness construct, an individual's manifestation in modern life. The author considers a media image as a means of non-verbal communication that conveys its participant's subjective state through social norms, masks for communication with Other (self-presentation), artistic and sacred images.
Key words and phrases: коммуникация, образ, маска, код, сообщение, communication, image, mask, code, message
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